212company

Diversity, the Motive Power of Idea Convergence

Our design does not cover IT manufacturers only. We do not design containers only either. We design an excavator and we also design a lipstick. The trend in IT manufacturers may be applied to heavy equipment, and the style of a cosmetic may be adapted to electronic manufacturers. The diversity did not lean to one field is a strong motive power of idea convergence which will drive innovative concepts, and also it becomes the ability to offer a perfect solution whatever extraordinary project falls on our way.

Beyond Innovation to Invention

212 will not be needed if it was for a design that only follows the trend and puts up with styling. Our principle is to find a new structure and a new way by fully analyzing the project. We aim at new and innovative reinterpretation of the product and respective design concepts, which at times, will allow even the application of a functional patent.

© 2017 212COMPANY, INC. All rights reserved.
Registered Office: 6F, 53, Banpo-Daero, Seocho-Gu, Seoul, Korea  l  T:+82 2-598-9212  l  F:+82 2-583-9212  l  M:design@212design.co.kr